fotos: SPG LePigeon / clothes and set stylist: Sarah Hall

It was such a relief when i finally saw those 3 ads in the Nightlife magazine yesterday… Bam-bam-bam! 3 separate full-page ads! We worked so hard and for such a long period of time to achieve these images… Lots of discussions, planning, photography and… post-prod work!

Last November, Harry at Off the Hook commissioned our team to capture 3 individual ads with 3 different major players from their boutique: Harry D. himself (founder), Angelo D. (owner) and Kelly (marketing director). The brief was to represent these people obsessed with their very own passion. The final work would be used to promote and celebrate country-wide their 10th anniversary starting this July until December ’09.

All along, we worked in very close collaboration with in-house art director Jérémy Wirth who came up with the initial concepts. His stories were so well detailed and inspiring that we kept the final compositions pretty close to his sketches shown right here:

sketches: Jérémy Wirth

I guess whenever one’s vision is that crystal-clear and elegant, you simply have to follow it!

And to recreate those sets, we teamed up with extraordinaire onset art director Sarah Hall who geared the pictures with all those magnificient and luxurious props.

But more is to come! Each pictures has its own particular making-of  story and intend to sum them up in futur posts!

Stay tuned!